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And not only are wedding after party dresses practical, but theyre also a great excuse to rock another gorgeous dress on the big day

The trend originated with Nikes Black Employee Network to celebrate Black History Month, but soon caught on with teens in their prom dresses and others party-goers of all ages who knew their heels would be abandoned as the night wore on

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Why everyone is asking: What colour is this dress?' Published The "what colour is this dress?" meme is both a strange illustration of the way our brains work, and a classic case of how it is big media organisations - rather than just ordinary people - that often make things go viral