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It packs in cards that refer to the 'commit a crime' rule - cards like Gisa, the Hellraiser and Kaervek, the Punisher - and then relies on the removal spells you'd probably be playing anyway, as well as Graveyard Tresspasser, to trigger them as much as possible

The fact that its also basically a lord that buffs all of your heroes and artifact creatures is a sweet bonus, and sometimes it might even give an absurd +3/+3

To codify a power level, you take your ideal Rule Zero considerations that you would like to play with and simply add a name to it

Brimaz, King of Oreskos For just three mana, Brimaz, King of Oreskos packs one heck of a punch