1960's ENDURA Direct Read Watch Digital & Mechanical Watch Cal. EB 8800 Swiss Tag-Heuer Lip became the brand name

Lip became the brand name of the company and they were building approximately 2

Original silver dial with bold Arabic Numerals

It has a perfect silver textured dial

The small second is located at 9

1960's ENDURA Direct Read Watch Digital & Mechanical Watch Cal. EB 8800 Swiss Tag-Heuer Lip became the brand nameENDURA From wiki Endura: "Endura SA is Swiss watch manufacturer founded in 1966 by General Watch Company (GWC) in Biel Bienne, Switzerland, for the purpose of manufacturing watches under 'private label'. This company was also part of the merger between ASUAG and SSIH into SMH, now the Swatch Group. Now attached to ETA SA Manufacture horlogere Suisse, Endura SA is the private label and licensing division of the Swatch Group." Swatch Group, the world's