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The name "flooz" was based upon the Arabic word for money
Flooz Women's Tee Color:Black org/wiki/Amp%27d_MobileHistory: Flooz. com was a dot com venture, now defunct, based in New York City that went online in February 1999. It was promoted by comic actress Whoopi Goldberg in a series of television advertisements. Started by iVillage co founder Robert Levitan, the company attempted to establish a currency unique to Internet merchants, somewhat similar in concept to airline frequent flier programs or grocery store stamp books. The name "flooz" was based upon