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While the additional Kicker can only be paid while casting a spell, Power-up can be paid when you cast the creature (at a reduced cost) or later on for more mana

Put a +1/+1 counter on it for each land you had enter the battlefield under your control this turn

Whenever they attack, they get a power boost equal to the number of creatures their owners control, putting your opponents' big boards to work in your favor

Other cards like Virtual World Kirin Lili and Virtual World Roshi Laolao allow you to quickly swarm the field with monsters, which can be a big surprise for your opponents that will suddenly face a huge number of threats