The Tipping Point by Malcolm Gladwell (Paperback) Simon & Schuster Propelled by desperation and a

Propelled by desperation and a mutable sense of morality

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The Tipping Point by Malcolm Gladwell (Paperback) Simon & Schuster Propelled by desperation and aUncover the captivating science behind viral trends in business, marketing, and human behavior in the breakthrough debut named one of the best books of the decade by The A. V. Club and The Guardian by Malcolm Gladwell, the bestselling author of The Bomber Mafia. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the