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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads by Luke Sullivan, Edward Boches Classical Literature *Lockwood & Co

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*Lockwood & Co

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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads by Luke Sullivan, Edward Boches Classical Literature *Lockwood & CoPremium Off White Cream Pages Stitched Binding Matte Cover Local Premium Copy Language English Dimensions 5. 5 x 8. 26 inches Pages Amount 590 Summary Hey, Whipple, Squeeze This by Luke Sullivan and Edward Boches is a foundational guide for advertising professionals, offering a blend of historical context, creative techniques, and career advice. The title refers to a famous 1960s 70s Charmin commercial featuring a grocer named Mr. Whipple; though

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