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*results observed on bleached hair tress with hard water buildup after 4-minute application of chelating complex Clinically proven to significantly reduce discoloration from copper and chlorine exposure**
softening and protecting color-treated hair
Leaping Bunny Certified
adding depth and dimension for prism-like shine
JOICO Inner Joi Strengthen Shampoo Top Picks *results observed on bleached hairWhat It Is This compassionate cleanser fortifies tired strands with powerful coconut and abyssinian oils, preventing breakage, amping up softness, shine, and bounce. With 90% naturally derived, vegan ingredients and sustainable packaging, it makes a world of difference. What It Does The Strengthen collection is formulated with the power of coconut and abyssinian oils environmentally friendly superfood antioxidants, specifically designed to repair