Strong Current Surfer Sticker Big Island Shave Ice expanding the brand beyond its

expanding the brand beyond its Hawaiian origin

Taped Neck and Shoulders

an entrepreneur named Mr

becoming somewhat of an unofficial mascot of the global surfing community

Strong Current Surfer Sticker Big Island Shave Ice expanding the brand beyond itsThe Strong Current Surf Shop has been a staple on the North Shore since 1989. The shop was founded by the husband and wife team of Johnny and Bonnie Moore, who left New Jersey for a slice of Hawaiian heaven. Originally the shop sold surfboards, surfboard accessories and apparel, but it quickly became evident that their apparel, which they screen printed upstairs from their shop, was the big draw. In 1993 the shop also became the home for the Hale'iwa