American Crew Defining Paste 85g Hair Mask A deep plum-red with warmth

A deep plum-red with warmth underneath — not purple

Skip this if you prefer your fragrances crisp and green — this one leans decidedly soft and gourmand

backed by amber and musk — the kind of expensive-smelling body wash that doesn't fade the moment you step out of the shower

or anyone learning to style hair for the first time

American Crew Defining Paste 85g Hair Mask A deep plum-red with warmthA matte paste that holds without the stiff lacquer finish. American Crew's formula sits somewhere between pomade and clay enough grip to sculpt texture and keep a quiff upright, but it doesn't set hard or flake out mid afternoon. Work a small amount through damp or dry hair, shape as you go. Good for guys with short to mid length hair who want definition without shine, or anyone learning to style hair for the first time.